When was the last time you opened an email because of an irresistible subject line? Chances are, a cleverly crafted line piqued your interest and made you click. For marketers, sales professionals, and small business owners, the magic of email subject lines for sales cannot be overstated.
The right sales email subject line is your secret weapon. It grabs attention, creates curiosity, and prompts the recipient to open the message—bringing you one step closer to sealing the deal. If you’re looking for tips on crafting the best email subject lines for sales, you’ve landed in the right inbox!
Here’s what we’ll cover in this guide:
- What is an email subject line?
- Why is a good subject line critical for email marketing?
- 10 types of subject lines worth trying
- Tips on creating your best subject lines for sales emails
Let’s get started.
What Is an Email Subject Line?
The subject line is the short snippet of text you see before opening an email. It’s usually bold and placed above or next to the sender’s name in inboxes. Think of it as your first handshake in email marketing.
For sales emails, your subject line is the digital elevator pitch. It’s the deciding factor in whether your email gets opened, skimmed, or tossed into the trash. No pressure, right?
Why Is a Good Email Subject Line Important?
The subject line determines whether your sales email subject will be opened or ignored. A compelling line can significantly boost your open rates, leading to better engagement, conversions, and, ultimately, higher revenue.
Consider these email statistics:
- 47% of recipients open an email based on the subject line alone.
- Emails with personalized subject lines are 22% more likely to be opened.
- About 69% of people report email as their primary form of communication with businesses.
Clearly, poorly crafted email sale subject lines can cost you opportunities. Crafting good subject lines for sales emails ensures your message not only stands out but also resonates with your audience.
10 Types of Subject Lines Worth Trying
When it comes to catchy email subject lines for sales, creativity is your best friend. Whether you’re running a cold outreach campaign or nurturing warm leads, these 10 types are worth experimenting with:
1. The Reminder
Example: “Your free trial ends tomorrow – Save your spot!”
Reminders tap into urgency and time sensitivity. They’re perfect for following up with leads or nudging customers toward a purchase.
2. The Funny One
Example: “Can we taco ’bout how you need this?”
Humor is an instant attention grabber. If appropriate for your audience, a playful tone can make your email stand out in a crowded inbox.
3. The Command
Example: “Grab 20% off – Start shopping now!”
This direct call-to-action encourages immediate action. Use when you want to prompt recipients to click and convert quickly.
4. The Beneficial One
Example: “Double your productivity with this tool”
Highlighting a clear benefit shows recipients what’s in it for them. This approach works well for solving pain points.
5. The Teaser
Example: “A little secret that will transform your workflow…”
Teasing curiosity (without revealing too much) entices readers to open the email to learn more.
6. The Ego
Example: “Are you one of the best marketers in your field?”
Appealing to someone’s ego is a smart tactic. It makes the recipient feel special, creating intrigue and boosting engagement.
7. The Personal One
Example: “Hey Sarah, this deal’s just for you!”
Personalized subject lines feel tailored to the recipient and immediately establish a connection.
8. The Emotional One
Example: “Don’t miss this once-in-a-lifetime opportunity”
Tap into emotions like excitement, fear of loss, or nostalgia to drive responses.
9. The Reverse Psychology One
Example: “Don’t open this email (unless you love saving money)”
Using reverse psychology can create a mix of humor and curiosity—guaranteed to make people click.
10. The FOMO One
Example: “Only 5 spots left—Reserve yours now!”
Fear of missing out (FOMO) is a tried-and-true method to create urgency and scarcity.
How to Create the Best Email Subject Line
Crafting the best subject lines for cold emails doesn’t have to be a daunting task. By following these tips, you can consistently deliver good subject lines for sales emails that get results.
A Few Do’s
- Know your audience: Understand their pain points, interests, and preferences.
- Keep it short: Stay under 50 characters to ensure your subject doesn’t get cut off in inbox previews.
- Be specific: Provide enough information to spark curiosity, but leave the details in the email body.
- Test and analyze: A/B test your sales subject lines to see what resonates best with your audience.
- Use power words: Words like “free,” “exclusive,” or “guarantee” can significantly boost open rates.
A Few Don’ts
- Avoid spammy language: Overusing caps, exclamation marks, or words like “click here” can trigger spam filters.
- Don’t mislead: Your subject line should align with the actual content of the email.
- Skip generic phrases: Lines like “Sales Email” or “Hi There” are vague and unappealing.
- Avoid being overly complex: Simplicity wins in most cases, especially for best sales email subject lines.
Wrapping Up Your Sales Subject Lines Strategy
The subject line is more than just a first impression—it’s the gateway to building trust, relationships, and sales opportunities. From humorous hooks to personalized touchpoints, there’s no shortage of ways to make your subjects lines for sales emails shine.
Are you ready to maximize the impact of your best sale email subject lines? Don’t wait—start experimenting and refining your strategies today. Remember, the perfect subject line might just be the key to your next big win.
FAQ: Crafting Better Sales Email Subject Lines
1. What should be the subject line for a sales email?
A good subject line should grab attention and spark curiosity. Keep it short, clear, and relevant to what you’re offering. For example, “Save 30% on Your Next Upgrade” or “Quick Tips to Boost Your Sales.”
2. What is the most effective email subject line?
The most effective ones are personalized, specific, and make the reader want to know more. Something like, “Hey [First Name], This Could Change Your Marketing Game” grabs attention while feeling personal.
3. Which would be the best subject line for the company’s email sales message?
It depends on your goal and audience. A strong one highlights value, solves a problem, or teases a benefit. Try something like, “End-of-Year Deals You Won’t Want to Miss” or “Struggling with [Problem]? Here’s the Solution.”
4. How to write a catchy sales email?
- Use simple words that connect with your audience.
- Add a sense of urgency when it makes sense (“Limited Time Offer”).
- Make sure it’s clear and easy to understand.
- Spark curiosity or highlight a key benefit.
For example, “Want to Double Your Leads? Here’s How” speaks directly to your audience’s needs.
Keep experimenting and testing to see what resonates best!